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PRESS RELEASE

Date:       February 15, 2008
Contact: 
Donna Crowley, Platinum Productions TV (800) 597-1186
Subject: 
"Focus on America" to feature Whiskey Creek® Wood Fire Grill

February 15, 2008, Deerfield Beach, FL – Platinum Productions TV is pleased to announce that Whiskey Creek® Wood Fire Grill will be featured on its innovative, educational television series, Focus on America.  The organization will be showcased in a segment on “Be Your Own Boss” as part of the “Americas Best Franchise Opportunities” series.

As the first chain restaurant in America to feature source-verified beef, Whiskey Creek® Wood Fire Grill continues to surpass the standards to provide the best in their market. 

Along with serving their customers large portions of high quality, moderately priced meals, Whiskey Creek® Wood Fire Grill is also offering the chance for qualified, multi-unit franchisees to carry on the legacy with future Whiskey Creek® locations.

Their excellent business model of having an attentive wait staff with full table service and a full service bar distinguishes Whiskey Creek® from the other restaurants in their niche of smaller, secondary markets and suburban areas.

In addition to their family-oriented atmosphere, Whiskey Creek® incorporates local pride and history into each new restaurant with their customary Branding Party. The Branding Party invites area cattleman to burn their family brands onto the bar. The first franchise opening welcomed 900 people, who burned 225 brands into the bar.

The truly exceptional feature of the Whiskey Creek® franchise will always be the food. With Raised Right® beef, which is tracked from their family farms since birth, Whiskey Creek® ensures quality and a savory, authentic taste through the use of their wood fire cooking. While still upholding their commitment to environmental stewardship and humane animal treatment, Whiskey Creek® still stays on the cutting edge of the industry by being the first in the World to introduce the Flat Iron steak in 2002.  The Flat Iron steaks can even be bought online on the Whiskey Creek® website.

The Port Charlotte, Florida Whiskey Creek® restaurant opened in 1995 and others followed throughout the Midwest. 

Along with joining the Whiskey Creek® franchise operation, franchisees obtain assistance with site selection, lease negotiation, store layout and design. A team of highly motivated individuals will also help franchisees with opening their establishment. Continuous upgrades to menus and recipes are also provided.

“Over the next few years, Whiskey Creek® Wood Fire Grill will be working to improve brand awareness by adding franchise restaurants around the country, developing new and innovative products and increasing our presence through online sales and catalog marketing,” says Whiskey Creek® president, Jim Gardner. “We have been approached with the idea of expanding our brand internationally, which we are looking at very closely.”  

For more information on Whiskey Creek® Wood Fired Grill, log on-line at www.whiskeycreek.com.   

download this Press Release as a .pdf document.

 

...more Whiskey Creek headlines

(February 15, 2008) DEERFIELD BEACH, FL — "Focus on America" to feature Whiskey Creek® Wood Fire Grill  Platinum Productions TV is pleased to announce that Whiskey Creek® Wood Fire Grill will be featured on its innovative, educational television series, Focus on America.  The organization will be showcased in a segment on “Be Your Own Boss” as part of the “Americas Best Franchise Opportunities” series  
(January 18, 2008) ROCHESTER, MN — Whiskey Creek Franchise Announcement  Whiskey Creek Franchise Systems based in Kearney, Nebraska is proud to announce that the 9th Whiskey Creek® Wood Fire Grill franchise has been sold to Blazin’ Beier Ranch, Inc. and is set to open July 28th, 2008 in Rochester, Minnesota. Whiskey Creek® is the largest Nebraska-based steak restaurant chain with 15 restaurants open, and four more under construction, in Nebraska, Kansas, Missouri, Florida, Minnesota, Arkansas, and Iowa. Rochester will be the 19th restaurant in the chain.  
(October 16, 2007) ALEXANDRIA, MN — Big Things Cooking at Country Kitchen:  A familiar restaurant in Alexandria has closed its doors.  But don’t despair, it will reopen in a few months with a new look – and a new name.  
(October 14, 2007) MASON CITY, IA — Country Kitchen to make way for Whiskey Creek  MASON CITY — Jay Kvigne’s goal is to create what he calls “a whole new landmark” in the restaurant business in Mason City.  
(October 1, 2007) MASON CITY, IA — Whiskey Creek Franchise Announcement  Whiskey Creek Franchise Systems based in Kearney, Nebraska is proud to announce that the 8th Whiskey Creek® Wood Fire Grill franchise has been sold to Kvigne Enterprises, Inc and is set to open April 2008, in Mason City, Iowa. 
(August 9, 2007) KEARNEY, NE — Whiskey Creek Franchise Announcement  Whiskey Creek Franchise Systems based in Kearney, NE is proud to announce that the fifth Whiskey Creek® Wood Fire Grill franchise has been sold to KC Hospitality, Inc and is set to open November 2007, in Alexandria, Minnesota, at the site of the Country Kitchen Family Restaurant.. 
(July 19, 2007) PORT CHARLOTTE, FL — Eating with the Parrot, Chef Marc  I enjoyed eating at Whiskey Creek Steak House on Tuesday in Port Charlotte Florida (for those of you from Texas we are on the other coast of the Gulf). This is an American family restaurant that serves a Great Steak. 
(April 9, 2007) KEARNEY, NE — Whiskey Creek Franchise Announcement  Whiskey Creek Franchise Systems based in Kearney, Nebraska is proud to announce the opening of its third franchise store, set to open May 21, 2007 in Joplin, Missouri. 

(Mar 1, 2007) THE VILLAGES — Whiskey Creek Makes Mark on Villages Sheriff Bill Farmer knew he'd witnessed something special Thursday evening as he watched the hot branding iron burn the charred image of his family's ranch mark into the wooden pine bar. Careful hands guided the hot poker to the spot on the bar that now permanently bears the family brand — WOF — in the Whiskey Creek Wood Fire Grill restaurant in Lake Sumter Landing. 

(Feb 23, 2007) WHISKEY CREEK PLAN INCLUDES 35 FRANCHISES  "We wanted controlled growth from the start, and we followed that business plan," said company President Jim Gardner. "Our goals have changed a bit. Now it's time to take some bigger steps toward growth."  Although the Whiskey Creek chain grew to include 11 stores in four states, the restaurants remained company-owned until last year, when the first franchise store, the 12th overall, opened in Hays, Kan. The Kearney-based company now is in the early stages of an aggressive growth plan that will include at least five new store openings in 2007 and as many as 35 in the next five years. 


Tiffany Ashley  email: tiffany@whiskeycreek.com

Whiskey Creek Franchise Systems, LLC
Whiskey Creek Wood Fire Grill

124 W. 25th Suite C2
Kearney, NE 68847
(308) 234-2757

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